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Sports brand adidas in collaboration with Parley for the Oceans – an environmental initiative – has created a pair of adidas sneakers made from plastic waste collected from the oceans. London-based designer Alexander Taylor designed the shoes, which use adidas’s existing manufacturing processes.
“This project triggered a new way for me to work and imagine how my studio could adapt and evolve in the future. A designer can be the agitator and the agent for change. He must be entrepreneurial in spirit, seeking out collaborators to reach amazing solutions that outperform and offer truly viable alternatives to current methods,” says Taylor.
The upper part of the shoe is made entirely from recycled plastic. In fact, the only part of the shoe that contains virgin material is the thermoplastic polyurethane in the sole.
Until the end of July, sneakerheads can enter a competition to win one of the only 50 available pairs by producing an Instagram video showing how they plan to “avoid single use plastic items and support Parley’s Ocean Plastic Programme.”
Although full details on the competition have not been revealed yet, keep a close eye on adidas’s social media accounts.