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Facehunter event, Cape Town -
Facehunter event, Cape Town -
Facehunter event, Cape Town -
Facehunter event, Cape Town -
Facehunter event, Cape Town -
Facehunter event, Cape Town -
Facehunter event, Cape Town -
Facehunter event, Cape Town -
Facehunter event, Cape Town -
Yvan Rodic, The Facehunter
PHOTOS: Andrew Berry / WE-ARE-AWESOME, www.we-are-awesome.com | WORDS: Nicci Collier
We caught up with one of the world’s most famous street-style bloggers, Yvan Rodic – aka The Facehunter – on his recent whirlwind trip to Cape Town.
Persuaded that Cape Town would be a worthy hunting ground, street-style blogger Yvan Rodic recently headed to the Mother City and snapped some of South Africa’s sharpest dressers along the way. We met the renowned Facehunter at his book signing, where he spoke about the way blogs have revolutionised fashion design and style as we once knew it.
“Fashion used to be a monologue and now it’s a discussion,” said Yvan. “Street-style blogging has changed the DNA of fashion. As a reader, as a citizen, you begin to realise that actually anything goes, everything is ok as long as it suits you.”
Yvan pointed out that the thought of globalisation could easily be depressing to the design-minded individual; with people the world over simply buying and seeking out the same predictable brands. But he in fact believes that there’s more innovation today than ever before in the way people dress, referring to three distinct periods in fashion history.
“Before World War II,” says Yvan, “we dressed according to social standing. After World War II, we saw the emergence of sub-culture or ‘tribes’. But today, with internet culture, we’re eclectic and versatile. One day you’ll want to do 90s grunge and the next day, preppy. We can choose who we want to be. We have access to so many various elements and can combine them as we want to.”
It’s this versatility – the fresh, innovative style of the man (and woman) on the street – that Yvan feeds to his hungry fans the world over. Born in Switzerland, the Facehunter now lives in London and travels from one design capital to the next in search of everyday design heroes – the people whose uniquely beautiful style inspires his readers daily.
With a background in advertising – as a copywriter – Yvan started his blog five years ago and has seen it grow from a personal passion to a full-time job.
“We live in the era of the democratisation of information,” says Yvan. “Even if you’re 14 and live in a small town, you can become influential.”
More information: http://facehunter.blogspot.com/, www.we-are-awesome.com
