Dulux’s ‘Soulful Sage’ Sets the Tone for 2027

As the colour of balance and mental sustainability, green is said to have restorative powers, which is exactly why Dulux has chosen a silvery shade of the verdant hue as its Colour of the Year for 2027.


WORDS Gina Dionisio PHOTOS Courtesy of Dulux


An ethereal, soft green shade, ‘Soulful Sage’ – Dulux’s Colour of the Year 2027 – has been designed to boost the mood of any room in your home.

Sitting at the heart of three carefully curated colour stories, Soulful Sage perfectly captures the mood for 2027, according to the results of Dulux’s annual trend forecast, run by AkzoNobel’s Global Aesthetic Center.

“Our 2027 Colour of the Year is all about creating lighter spaces for a lighter life,” explains Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Center. “Many people are feeling weighed down by world events and overloaded with information. We want to offer consumers a way to create lighter environment so they can feel that weight lifted off their shoulders.”

The three colour stories centred around ‘Soulful Sage’ – Glow, Light and Lift – offer a harmonious, versatile palette that works in any room. “Glow is focused on earth tones to create a warm space, Light combines quiet, pale tones and darker shades for more of a healing space, while Lift features positive tones that evoke the joy of an inspiring space. And at the centre of it all is Soulful Sage – the ultimate versatile green,” explains Heleen. dulux.co.za


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