The Rug Company Debuts a New Collection With Elie Saab

WORDS Palesa Kgasane


High-end style and premium design elements are brought together in the newest collection from The Rug Company, in collaboration with renowned fashion designer Elie Saab.

The new collection of rugs includes three designs: In Bloom, Lace Leaves and The Brushstrokes, all inspired by the classic elements of House of Elie Saab designs. The collection boasts a mixture of luxury and beauty, with a soft touch, highly attributed to Elie Saab’s own love of spaces and architectural design.

This collection was an opportunity for two quality brands to fuse together their creativity and craftsmanship. Elie, a designer, expanding his expertise into the world of decor, kept to the fashion house’s signature textures and floral patterns. Combined with The Rug Company’s signature weaving technique, he has brought forth an impeccable collection.

Characterised mainly by abstract imagery, the three different rug designs have a muted palette consisting of cream, grey and blush pink, making them easy to incorporate into a living space. The individual rugs are themselves however, works of art in look and feel, hand-woven with the finest natural yarns and silk.

The collection is available worldwide at all of The Rug Company’s showrooms. Visit the Cape Town showroom at 34 Bree Street or contact them on 021 418 0972.