WORDS Lindi Brownell Meiring VIDEO via Selfridges on YouTube
London-based illustrator and designer Sara Andreasson teamed up with animator and director Anna Ginsburg to create this video for mega UK department store Selfridges.
The video focuses not only on the idea of sustainable fashion and the materials that our clothes are made from, but specifically on the question “What on earth are you wearing?”
We just love the way this informative clip educates through illustration and animation.
Find out more about Selfridges’s Material World campaign on their website.
