100% Design preview at CT Decorex

WORDS Malibongwe Tyilo


With us hosting the World Design Capital 2014, comes the first 100% Design South Africa, a showcase of contemporary local and international furniture, lighting, interiors and textiles. A globally renowned brand, 100% Design officially launches in Joburg in August alongside Decorex. However in April, at Decorex Cape Town, there will be a “teaser”, as the show’s creative director Laurence Brick puts it. Here, Laurence, also founder of Loads of Living, talks local design and what we can look forward to at 100% Design SA.

In your experience, in what state is the market for local design?

South African design now holds its own internationally. We have a strong sense of our distinctive design aesthetic. Many of our designers are supplying international stores on an ongoing basis. 

How will 100% Design help keep that going and provide new opportunities?

It is an international brand, so will bring more attention to South Africa and further position our designers as global players.

What are some of the names we can expect to see?

Established furniture designers such as Tonic, Bronze Age, Dokter and Misses, alongside new talent like Laurie Wiid and Wintec Innovation. Ceramics from master potters Martine Jackson, Anthony Shapiro and Nic Sithole, as well as relatively new names like Madoda Fani and Mervyn Gers. Not to mention surface design from Atang Tshikare. There will also be the 100 Beautiful South African Things exhibition.

A trend you’re loving?

3D-printing.

A trend you’re tired of?

Perfect formulaic interiors.

100percentdesign.co.za

25 to 28 April, Cape Town International Convention Centre, decorex.co.za

This article first appeared in our April/May 2014 REWIND REDO RENEW edition, now on shelves.