WATCH: Spike Jonze Directs Apple HomePod Ad

WORDS Mary Garner VIDEO via Apple on YouTube IMAGE courtesy of Apple


The recently released commercial for Apple HomePods, directed by Spike Jonze, is an emphatic declaration of the HomePod speakers’ ability.

We watch as singer-songwriter FKA twigs, who plays a tired young professional coming home from a long day in the city, transforms, together with her small apartment, as soon as she switches on her Apple HomePod. Set to Anderson .Paak’s Til It’s Over, FKA twigs dances through her now expanding home, as technicolour-toned strips spread out over the walls of her apartment.

According to Apple, “HomePod is a powerful speaker that sounds amazing and adapts to wherever it’s playing. It’s the ultimate music authority, bringing together Apple Music and Siri to learn your taste in music. It’s also an intelligent home assistant, capable of handling everyday tasks — and controlling your smart home. HomePod takes the listening experience to a whole new level.”

For more information about the HomePod, visit apple.com.