WORDS Michaela Stehr VIDEO Daniel Voldheim on Vimeo
Popular Swedish furniture brand IKEA has released an ad that takes a creative look at the evolution and uses of light in the world.
From the sun to candles, lanterns and bulbs, humans have used light as a source of comfort and nourishment through the ages. In this cleverly shot short, follow one woman’s journey through a series of doors where she explains the necessities of light, from enhancing one’s mood to helping things grow.
