Threading the Past into the Present

Drawing from the rich traditions of Botswana and the broader African continent, KWA is a contemporary jewellery brand focused on creating pieces that tell a story of identity, memory, and connection.

INTERVIEWED BY Neyani Mphephu PHOTOS Supplied

KWA’s Afrocentric handcrafted jewellery is a true blend of traditional materials and modern aesthetics with a focus on personal expression. We spoke with KWA to find out more about the brand’s ethos and its commitment to creating contemporary pieces that honour the past.

What is the meaning behind the name ‘KWA’ and the inspiration or story that influenced its selection?

KWA, which translates to “(over) there” in Setswana, evokes a sense of distance – an imagined, ideal place that lies ahead or just out of reach. Rebranding to KWA marked a pivotal moment, a return to our roots, both personally and as a brand. This signalled a new chapter and a broader commitment to our spirit of experimentation. We aim to bring the feeling of that aspirational space into everyday life, encouraging personal expression and nurturing a sense of connection and community in the present.

How would you describe your jewellery design aesthetic?

Our design aesthetic bridges the past and the present, blending traditional and historical motifs with contemporary design principles. Each piece is rooted in cultural memory yet reimagined through a modern lens, resulting in jewellery that feels both current and timeless. By honouring heritage while embracing innovation and individuality, we create pieces that carry stories across generations.

Where do you look to get inspired?

At KWA, we look to people and their connections – we predominantly draw inspiration from cultural symbols and materials, which we see as evidence of these relationships, shared histories, identities and individual stories.

Your use of materials like cowrie shells, seedpods, and pearls is distinctive. What is the inspiration or reason behind these material choices?

KWA distinctively incorporates Cowrie shells, Job’s Tears beads and Pearls as our primary accents, to celebrate the rich cultural heritage of Botswana and the wider African continent. Each of these carries rich cultural symbolisms that deeply align with our essence. Cowrie shells, once used as a form of currency on the African continent and beyond, symbolise wealth, fertility, womanhood and spiritual protection. This anchors our designs in ancestral power and legacy. Job’s Tears beads, native to various parts of Southern Africa and Asia, represent healing both spiritually and medicinally. Pearls, long revered across African coasts and royal lineages, embody purity, wisdom and strength. Together, these elements not only adorn the body but also reconnect wearers with cultural pride and spiritual continuity. Additionally, sourcing these materials supports local artisans and communities, reinforcing our commitment to sustainable and ethical fashion.

Can you describe your brand in three words?

Afrocentric, Experimental and Sustainable have always been our driving themes.

What emotions or narratives do you aim to evoke in individuals who wear your jewellery, and how do these stories reflect your brand’s mission?

We aim to empower our wearers with the freedom to express their individuality while embracing and celebrating their African heritage. Each piece in our collections is intentionally crafted to be more than just jewellery; it’s a canvas for self-expression that merges personal style with cultural depth.

Designed with comfort and versatility in mind, our pieces are perfect for everyday wear yet effortlessly elevate any look. Through our designs, we hope to inspire a meaningful connection to the continent’s traditions and history, inviting wearers to honour their roots while showcasing their unique identity proudly.

Can you share your creative process of bringing your jewellery pieces to life?

Our creative process begins with identifying materials that are readily available to us – often ones traditionally used in other contexts. After finalising the jewellery design, the craftsmanship process begins with carefully selecting and preparing tarnish-resistant wire, which we have chosen for its durability and lasting shine. Using precision cutting tools, the wire is measured and shaped according to the design layout, forming the foundational structure of the piece, whether it be a pendant, bracelet, or pair of earrings. The wire is meticulously wrapped and manipulated with pliers to create secure loops, curves and settings for the jewellery accents. Natural elements like cowrie shells, job’s tears beads and pearls are delicately integrated by threading wire through their natural openings and wrapping them securely in harmonious arrangements that reflect the design’s aesthetic. Each element is fastened with attention to symmetry, balance, and structural integrity, ensuring they remain firmly in place.

Once the composition is complete, we use a clear UV resin to carefully apply to areas where components meet or where added reinforcement and a glossy protective seal are desired. The piece is then secured under a UV lamp, which hardens the resin and locks every element into place with a sleek, professional finish.

This final step not only enhances the jewellery’s appearance but also strengthens its durability, completing a handmade piece that merges natural beauty with skilled wire artistry.

How do cultural or historical elements influence your designs, and are there any African Modernism influences in your design approach?

Cultural and historical elements are central to our design process – they shape both the form and meaning of our pieces. We draw from symbols, materials, and practices across African cultures to explore themes of identity, memory, and connection. African Modernism influences us in how we balance tradition with clean, contemporary forms. While we don’t always reference specific works, we’re mindful of how we borrow from both heritage and the everyday aesthetics of our community. It’s a blend that reflects who we are – rooted, evolving, and connected.

Do you have any favourite pieces? Will you be adding any exciting additions to your collection?

Our favourite pieces tend to be the people’s favourites – and so far, the ring sets have stood out. There’s something about how they layer and speak to a wide range of people that resonates with us deeply. As for what’s next, we’re exploring small releases of accessories beyond jewellery – thoughtful additions that still carry the spirit of KWA.

Where can our audience who are interested in your work find and view your products?

You can find and view our pieces at a few special spots. We recently introduced our work in Cape Town, South Africa, and currently stock at The Kaya Café, located at 35 Loop Street, City Centre. In Gaborone, you’ll find us at SYNERGY – our joint concept space within House of Joss.

We’re also active on social media @kwa_bw, where we share new releases and stories behind the pieces. For inquiries or requests, feel free to reach out to us at kwabotswana@gmail.com.

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