“This Is Us” Weaves a New Narrative at Merchants on Long

Merchants on Long highlights the timeless West African craft of indigo dyeing and weaving with the launch of the Nigerian brand “This Is Us.”

WORDS Gina Dionisio PHOTOS Supplied

Founded by designer Oroma Cookey-Gam and artist Osione Itegboje in 2016, “This Is Us” champions sustainability, ethical production and tradition through its use of local Nigerian resources, such as Funtua cotton. Grown and woven in Katsina (Northern Nigeria) and meticulously hand-dyed at Kano’s historic Kofar Mata dye pits; this fabric forms the foundation of the brand’s unique creations. 

“Our commitment to traditional techniques ensures that each piece tells a story, connecting the wearer to the vibrant cultural heritage of West Africa,” explains Osione. 

“The current collection at Merchants on Long is part of our permanent “Uniform Wear” collection,” he continues. “Inspired by the creative communities we work with—artisan weaving and dyeing communities in Kano, as well as artists and designers across Africa. The collection celebrates heritage motifs and prints while serving as an everyday wardrobe that takes you through every moment of your day”.

Exclusive to Merchants on Long, the collection by “This Is Us” features a range of timeless clothing and homeware from beautifully draped garments to intricately woven textiles. | thisisusworld.com

Threads of Origin at RMB Latitudes Art Fair

The “This Is Us” collection, alongside a curated selection of other African designs, will travel to Johannesburg as part of a Threads of Origin pop-up at the RMB Latitudes Art Fair, which 23-25 May 2025.

Threads of Origin is a dynamic platform by Merchants on Long, created to house the brand’s pop-ups while celebrating African craftsmanship beyond fashion and design. More than a retail space, it serves as a tribute to the artistry, heritage, and cultural narratives woven into contemporary African luxury.  

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