Superga X PICHULIK Collaboration

WORDS Mary Garner

Local accessories label PICHULIK has collaborated with international sneaker brand Superga on three high-end sneakers for the Autumn/Winter season.

“Superga has done many collaborations with fashion designers and I realised that it was time to step it up a notch by working with a jewellery designer,” says Katy Ward, Superga’s Marketing Manager.

The sneakers are named after three cities that have inspired the PICHULIK brand.

The rose gold and nude “Souk” sneaker, featuring a rope sole and brash embellishments, celebrates Istanbul at night and the bustle of the city markets once the sun sets.


The unisex yellow, blue and white “Azzuro” taps into the laid-back Italian style and timeless quality of Portofino, while the edgy black and gold seen in the “Downtown” design is a nod to New York pedestrians on their daily commutes.


The Superga X PICHULIK collaborative sneaker series is available at Superga concept stores nationwide, as well as via The sneakers retail between R1 099 and R1 499.