WORDS Tracy Greenwood
Design-focused and feather-light, Rado True Thinline Nature Collection watches are really rather special.
In the current chaotic timeframe where everything is changing, humans feel the need for lightness as well as light in the sense of illumination, enlightenment and serenity. The remarkable lightness encapsulated in Rado’s timepieces is derived from the use of ceramic materials, which, interestingly, are archaic and futuristic at the same time.” So says Li Edelkoort, renowned trend forecaster and one of the many luminaries in the design world that have collaborated with Rado over the years.
Rado started to experiment with using ceramics as a watch-making material back in the ’60s, and since then has developed ground-breaking designs that feature both matte and polished finishes and even plasma high-tech ceramic, whereby white ceramic is transformed into a material with a distinctly metallic finish without using any metal at all.
The True Thinline Nature Collection (with watches retailing at about R27 000 each) incorporates elements from the natural world into a high-tech ceramic design.
Recreating the colours of nature is no mean feat, but Rado has nailed it with watches in earthy brown, foliage green and a shade of blue that’s reminiscent of the colour of the sea under a dark sky. Unsurprisingly, the Rado motto is, “If we can imagine it, we can make it.”
For more information, visit rado.com.