Qubique Furniture Fair

Despite some initial doubts, the Qubique Furniture Fair in Berlin turned out to be a raging success.

Certain members of the German design set reportedly felt that another trade show in the country was unnecessary. But after Qubique wrapped up at the end of October, sceptics were left looking forward to next year’s edition.

Held at the former Templehof airport, which closed in 2008, the show exhibited only the most high-end furniture items by international designers. And although there was an air of exclusivity, up-and-coming and progressive brands were equally at home as the big market players.

Presented as a next-generation trade show, Qubique focused on classic home furniture, but individual producers of lighting, floor coverings, fabrics, and accessories were also on display.

“We went about this event in the way a designer creates a new piece of furniture,” said Matthias Schmid, the CEO of AG, the company behind Qubique. “This is not just another furniture fair – not a neutral trade show – but a platform that combines trade and marketing with communication, inspiration, and entertainment.”

The first two days of the show were exclusively open for industry professionals while the second two saw the public engage with designs by the world’s finest.

Some of the big names giving design-orientated talks, in collaboration with Established & Sons, were Hella Jongerius, Sebastian Wrong and Alexander Schwarz.

Other highlights included a Gallery Walk through nine of the world’s top contemporary design galleries, and Ventura Berlin which was an exposition of works and projects of 38 established designers, design studios, and new blood in design.

Naysayers and enthusiasts alike agreed that Qubique has most definitely found itself on the list of the most imperative design shows to visit. Here’s hoping we’re able to go next year.

More information: www.qubique.com/en