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Poetic license : Local artist, Megan Hart has transformed Poetry shop windows into a fanciful canvas. -
Poetic license : Celebrating Poetry's winter collection the storfront windows show the bonds between mother and child in nature.
With lifestyle and fashion emporium Poetry’s innovative plans towards storefront displays, you definitely won’t be able to resist a peek inside.
Drawing inspiration from international retail trends, Poetry celebrates Mother’s Day 2011 with an eye-catching, hand-painted window display. Plus, Poetry has appointed talented local artist, Megan Hart, to create a beautiful enchanted garden in each of their store windows nationwide.
Hart’s floral, monochromatic-themed garden requires up to five hours of intricate hand painting per store and has been commissioned to celebrate the launch of Poetry’s winter collection.
The enchanted-garden theme was inspired by Poetry’s love of the arts. Known for their support of artistic initiatives, the retailer was keen to showcase local talent and dress up their window space with fanciful hand-painted characters depicting the bond between mother and child in nature.
“Our window displays have always been more than just a display of our products. The space offers a unique way for us to engage with brand fans and potential new Poetry customers,” says Amanda Herson, Poetry and Old Khaki Team Leader. “This is only the beginning. We look forward to revealing further exciting visual displays.”
Vist www.poetrystores.co.za for more info or call the Cape Union Mart head office on 021 464 5800.
