WORDS Gina Dionisio PHOTOS Courtesy of Pantone
Pantone has announced its colour of the year for 2024, a soft peach shade called PANTONE 13-1023 Peach Fuzz.
According to the colour experts at Pantone, the year ahead looks just peachy. Described as ‘a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul’, PANTONE 13-1023 Peach Fuzz, the 2024 Pantone Color of the Year, presents a fresh approach to a new softness.
“A cosy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”
PANTONE 13-1023 Peach Fuzz is a modern and sophisticated peach colour that is subtle yet impactful. It has a poetic and romantic vibe, with a vintage touch that brings beauty to the digital world. This colour is centred around enriching and nurturing the mind, body, and soul, while also reflecting the past with a contemporary ambience. Peach Fuzz is a clean peach tone that is quietly understated but powerful.
The introduction of PANTONE 13-1023 Peach Fuzz also marks the 25th anniversary of the Pantone Color of the Year. Through the years, the Pantone Color of the Year has become a globally iconic cultural touchstone, drawing attention to how what is taking place in our global culture is reflected and expressed through the language of colour.
“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love. The colour is one whose warm and welcoming embrace conveys a message of compassion and whose cosy sensibility brings people together and enriches the soul,” added Laurie Pressman, Vice President of the Pantone Color Institute. “In the spirit of PANTONE 13-1023 Peach Fuzz, we reflect on the last 25 years of the Pantone Color of the Year program grateful to provide an avenue where designers and colour enthusiasts all over the world can engage in a conversation about colour, be inspired by colour and showcase their creativity within their communities. We look forward to continuing this for many more years to come.”
For more information, visit pantone.com.