New Block & Chisel Flagship Store

WORDS Michaela Stehr PHOTOS Supplied

Local furniture stalwart Block & Chisel is opening a brand new flagship store on the cusp of the Kramerville design quarter on Friday 2 September.

Known for creating bespoke pieces that reflect an antique edge, their pieces are lovingly handcrafted with influences from across the globe shining through their creations. Not only do they provide a platform for their brand, but Block & Chisel also showcases imported furniture in the beautiful new 6000sqm retail space. Using the concept of “inspired retail” the new space offers lots of natural light, interpreted alcoves and nooks, and staged areas best showcasing how the furniture looks in a variety of creative decor settings.

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“Our people and the Block & Chisel brand have a wide range of qualities to boast but we are most proud of the fact that we are a homegrown South African business success story. We have managed to upskill so many local craftsmen and women whose work adorns some of the country’s most beautiful homes,” says director Paul McAdam.

Block & Chisel

The impressive showroom store adds to Block & Chisel’s growing portfolio that spans Cape Town’s flagship store in Diep River and boutiques in Chelsea Village and Kloof Street. The boutique Parkwood store at 155 Jan Smuts Avenue was opened in 2020.

“Kramerville has been a central pillar for designers and decorators in Johannesburg, accessible from major highways from Pretoria and Johannesburg. So we found ourselves a new home close by, renovated it, introduced the wonderful ‘Block Cafe’ and have added lots of secure parking to make it a destination experience,” he adds.

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“When it comes to choosing pieces for your interiors, we’re conscious of the need for references that are true to real life so we have designed our stores to be what we like to call ‘inspired retail.’ This means bringing in natural light, creating interesting nooks and varied spaces to demonstrate the versatility of a piece with our trained design consultants that are on hand to give advice and help you put things together,” says McAdam.

Cool collaborations you can spot on the floor include names such as brands such as local wall art and design brand Carasaven, interior fragrance experts Fuego scents and a gallery section featuring original art by Sibley and Sarah Heinemann bronzes.

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