Loom in CT

Cape Town sartorialists have a new hunting ground with the opening of Loom. The men’s multi-brand fashion shop, previously only in Johannesburg, is snuggled between Paul Smith and Clarke’s Dining Room at 137 Bree Street.

The 58 sqm spot was designed and detailed by co-owner Anthony Keyworth in collaboration with Tonic Design. The interior features colours and shapes inspired by 1980s postmodernism juxtaposed with knackered and exposed brickwork and wood paneling – we love the unusual combination of dusty turqoise with salmon pink. 

Recognised for its careful curation, the essentialist design approach creates a striking backdrop to the cult street fashion items it stocks. Brands include Comme des Garçons PLAY, APC, Laurel Wreath by Fred Perry, Sixpack France and Staple, plus limited edition footwear from Nike, Adidas and Puma.

Loom also offers a selection of accessories including Italian sunglasses by SUPER, Lego-themed notebooks by Moleskine, Denim Wash and Denim Refresh products by Mr Black Garment Essentials, watches by Nixon and Autodromo, Pantone iPhone and iPad cases, limited edition “DRUGS” coffee mugs by American graphic artist Struggle Inc in collaboration with Sixpack France, and fragrances by Comme des Garçons Parfume, Let’er Buck and Six Scents.

Anthony explains: “Loom’s collections speak to discerning men who are in search for mature and sophisticated post-youth fashion, which is subtly influenced by streetwear.” Anthony and his wife Anne are also responsible for bringing Paul Smith to South Africa (see the shop here).

137 Bree Street, Cape Town, 021 424 3899
Shop 22, corner of Fourth Avenue and Tenth Street, Parkhurst, Johannesburg, 011 447 4330
www.loomshop.co.za

Read more VISI articles about Loom.