Grohe Virtual Showroom

WORDS Michaela Stehr

Sanitary brand Grohe’s new virtual showroom allows customers, decorators and architects to browse products through the comfort of their own homes and offices.

The first of its kind in Africa, the showroom creates an interactive and immersive experience for users.“Our brand-new virtual platform allows customers to view and experience GROHE products and innovations from the comfort of their home or office,” explains Corrie Stride, Leader: Marketing at LIXIL Africa. “Videos, 3D renderings and detailed technical drawings provide a completely immersive experience, helping customers to research, plan and design every aspect of their new or revamped kitchen or bathroom.”

The showroom presents all of the quality products in modern kitchen and bathroom settings, set around fashionable trends and what’s hot in the world of design.

“The showroom will be as valuable for architects, interior decorators and installers as it is for consumers,” Stride adds. “Consumers will find the showroom useful for product designs and inspiration, while professionals will enjoy having all the necessary technical specifications at their fingertips and be able to demonstrate GROHE’s various product ranges and innovations to their customers.”

It also provides insight into how some of GROHE’s more  innovative offerings work, including GROHE SmartControl technology and GROHE Blue. While the former allows you choose the outlet, water flow and temperature every time you shower, the latter serves as a high-performance filter, cooler and carbonator.

GROHE’s virtual showroom will continuously be updated as new products become available, and you may visit it, here