Frogs with flair

WORDS Debbie Loots


The fabric creators at La Maison Pierre Frey aren’t only celebrating their heritage, they’re also showing off their French flair and its guarantee of quality with a fab new campaign, “Made in France”.

And boast these Froggies can, as they are one of the few textile companies still manufacturing 70% of their fabrics at their own mill in France, bagging them a French Living Heritage label from the French state. Back to their campaign and also check out a bunch of short movies on Instagram about their artisans, a quiz on Facebook and a photo contest in May offering big prizes. Not sure where to start? Watch the short movie by young film director, Antoine de Barry, Made in France, and get a glimpse into the world of La Maison Pierre Frey’s fabric making with panache. 

Great news for us Saffers is that the new Aloha range, launched at Maison & Objet in January and shown in the gallery above, is locally available at Mavromac.

pierrefrey.com, mavromac.co.za