WORDS Michaela Stehr IMAGES AND VIDEO courtesy of We Are Egg
New omni-channel retail experience We Are Egg, located in Cape Town’s Cavendish Square, blurs the lines between in-store and online shopping.
The brainchild of Paul Simon and Arie Fabian, the concept is to present artfully curated local and international brands in one creative retail space. Self described as a platform for makers to stand on and the future of retail, a conscious shift has been made on how consumers experience and think about shopping.
Inclusivity and originality were key pillars during the planning and execution of this new store, which will have iterations rolling out in Durban and Rosebank in 2021.
A tech-focused approach ensures free in-store Wi-Fi, an app for on-tap water and an in-store assistance call function.
The designer space is home to a clothing store, hair salon, wellness offerings, flower stall, piercing studio, sneaker hub and food arena, featuring restaurants and eateries such as Pot Luck Club, Cheyne’s and Unframed Ice Cream.
Accessories brands include Pina Jewels, Missibaba, Sealand, Rowdy, Pichulik, Black Betty, Dr Pachanga and Famke, while Beauty brands featured include Swiitch, Skoon and Glow Theory. From a fashion perspective, you’ll find Orphan Street Clothing, AKJP, Maison Mara, Skhanda World, Artclub and Friends, Ogun, Float, Shelflife, Stiebeuel, Iconic Black, New Balance, Puma, Converse, Lily Label, Selfi and Unknown Union. In the Living section, you’ll find Haus by Hertex, The Chairman Home and The T-Shirt Bed Co. Wellness includes Wazoogles, Honest Chocolate, KURO-Bō and Nanuki.
We Are Egg is now open at Cavendish Connect, Dreyer St, Claremont, Cape Town. For more information, visit weareegg.co.za.