WORDS Dumisani Mnisi PHOTOS Lukas Stander
With over 26 years of experience in textile design, Ronel Jordaan’s pieces sit mindfully between luxury and comfort while raising awareness for important climate issues.
Her latest collection, ‘Coral Bloom’ continues this significant conversation through well-crafted cushions and throws. “The Coral Bloom Collection was designed to raise awareness of the plight of our reefs, which are under serious threat due to global warming,” she points out.
An advocate for sustainability, the collection juxtaposes two variations: ‘Bleached Coral’ created in natural wool colours like soft browns, greys and white – representing coral bleaching and ‘Coral Bloom’ which uses vibrant, rich oranges, greens and yellows mimicking the hues found in healthy coral reefs. Using an eco-friendly wet felting process, the technique allows them to create unique shapes and forms like the SeaUrchin cushions and stools with fibres transformed through friction. “These eco-conscious practices are central to our brand ethos.”
The Coral Bloom Collection consists of lush, comfortable cushions and throws made from hand-felt wool yarn, Merino wool and cotton. With rare coelenterates designs, the collection embraces texture, movement and colour, adding character to any space. “We value innovative use of natural materials while offering our clients a fresh perspective. Our work is authentic and handcrafted, aiming to engage our clients through products that not only enhance their interior but also provide solutions for their space.”
Designing since 1978, Ronel Jordaan’s motivation for her felting business stemmed from her aspiration to help women from challenging backgrounds. “This mission has been a driving force throughout my creative process, and I always design with the skill and talents of these women in mind.”
A proudly South African brand rooted in comfort and sustainability, Ronel Jordaan’s Coral Bloom Collection mirrors the future of textile luxury design. | roneljordaan.com
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