WORDS Michaela Stehr IMAGES Tarien Bruwer
Ceramic Factory has opened 117 On Long, a new collaborative store on Cape Town’s bustling Long Street.
The store currently stocks local design brands aLoveSupreme, Artvraat and of course, Ceramic Factory. There are plans to expand and add more South African talent as the store develops. The concept behind the shop is to create a space where like-minded design brands can exhibit and sell their homegrown creations.
“We’re passionate about collaborating with local design brands that share Ceramic Factory’s ‘fun yet functional’ ethos,” explains Ceramic Factory Chief Executive Daniel Swanepoel. “We’re also excited to facilitate retail opportunities for brands that may not ordinarily be able to participate in a stand-alone retail environment, particularly in such an iconic location.”
117 On Long is open Monday to Friday from 9am until 6pm and on Saturdays from 9am until 3pm. For more information, visit 117 On Long on Facebook.