Artisanal Furniture: Sharing a Story Through The Medium Of Wood


Art can be many things to many people, but to furniture manufacturers, Homewood, it’s a way of seeing the world and responding to it.

The brand’s process of handcrafting artisanal furniture sees it taking wood that would usually have been discarded during the mainstream manufacturing process, and turning it into one-of-a-kind pieces.

Typically, if a knot or variation in grain is detected in wood, it is seen as a blemish and deemed unfit for furniture. This leads to the unnecessary wastage of a precious natural resource. In contrast, Homewood sees these “imperfections” as something that makes its furniture special and something that gives each piece of furniture its own story.

From a flash of red in the grain, revealing that the tree has been stressed by drought to a deep yellow streak, showing the tree’s resistance to insect attacks, there is much history to be unfolded each time one sits and carefully observes the imperfect nuances of wood.

Handcrafted with Heart

To do justice to the story of the tree, however, one must narrate it with great care. Homewood Founder Ian Perry feels strongly about the practice of crafting furniture by hand. “How can you produce high-end furniture that has soul and flair with something as cold and heartless as a machine?” he says. “Real furniture, throughout the ages, has always been a symbol and expression of the person crafting it. Each piece will always capture the designer, crafter, and the wood’s soul within it.”


Homewood has showrooms in Kramerville (Johannesburg); Mbombela (Mpumalanga); Piggly Wiggly and Umhlanga Ridge (KwaZulu-Natal).

Visit Homewood’s website to see the range of handcrafted furniture it has on offer, as well as its custom projects portfolio.