A Curated Collection Inspired by Audi


Audi South Africa has collaborated with Ogilvy SA to pioneer a cutting-edge AI-driven campaign.

Audi South Africa has collaborated with advertising agency Ogilvy SA and local AI experts Monkey Donkey to launch a campaign that seamlessly merges creativity with cutting-edge generative artificial intelligence technology. The campaign, dubbed ‘A Curated Collection inspired by Audi’, highlights the brand’s curated line of special edition models, tailored exclusively for the South African market.

Pushing the boundaries of technology and innovation

The campaign sets itself apart by using AI-generated content to help envision the Special Edition owners’ world. From intricate details such as pitch-black honey chrome grills, sleek chrome accents to stunning matrix LED headlights, every aspect of the campaign was crafted with AI, with only a few vehicle shots being the exception.


Showcasing curated art, architecture, fashion and nature, each inspired by a certain element from the Black and Urban editions blurring the lines of vision and reality.

“Audi’s vision has always been to push the boundaries of technology and innovation in the automotive industry,” says Riaan van Wyk, Ogilvy’s Head of Creative. “With this campaign, we have embarked on a journey to explore the intersection of creativity and AI, resulting in a truly ground-breaking advertising experience.”


While AI is revolutionary, it is not without challenges including current limitations in movement and motion. The collaborative efforts of Ogilvy SA and Monkey Donkey, understanding those boundaries, culminated in a campaign that defies expectations and opens new possibilities for creative expression. “Employing AI was similar to perfecting an art piece through multiple drafts. It’s a process of trial and error, a series of considered and crafted instructions with multiple iterations that finally lead to the perfect image – done over and over again,” Van Wyk adds.

Audi’s special edition models

“We are thrilled to unveil our latest advertising campaign, ‘A Curated Collection inspired by Audi’, which marks a significant milestone for Audi South Africa,” says Tarryn Knight, Head of Product, Marketing and PR for Audi South Africa. “By harnessing the capabilities of AI, we are reaffirming our commitment to innovation and setting new standards in automotive marketing.”

The special edition options span Audi’s core model ranges and are named Urban Edition and Black Edition. They were meticulously curated to embody the preferences and aspirations of the discerning South African driver. The concept of curation is innately human – it’s in the thoughtful selection of every piece of clothing, the meticulous arrangement of living spaces, and the precision in our lifestyle choices that speak volumes about our identities. Showcasing the best and most popular features, these Urban Edition and Black Edition models represent a fusion of style, sophistication, and cutting-edge automotive technology. These special editions are the embodiment of that philosophy, resonating with those discerning individuals who meticulously craft their image.

For more information on the range of special edition models, visit Special Editions | Audi South Africa.