What does your font choice say about you? Are you a Times New Roman kind of person? Maybe Comic Sans or Helvetica?
Just My Type by Simon Garfield reveals all this, with fascinating insights into the development of typefaces.
This book of stories about fonts explores why we’re still influenced by type choices made over 500 years ago and looks at individual letters in certain historic fonts. Why, for example, is the ‘T’ in the Beatles logo longer than the other letters?
There are over 100,000 fonts in existence, and Simon explores what makes any particular one British, American, influential or comical. He even discusses how Gotham might have eased Barack Obama into presidency.
Today, anyone who can master a keyboard can give words new meaning or send out different impressions through the seemingly simple decision of font choice. A fascinating read.
Just My Type is published by Phaidon and sells for R215.
More information: www.phaidon.com
