Hennessy Cognac would not instantly be associated with street art, but the brand’s collaboration with New York based artist, designer and graffiti phenomenon, KAWS, is changing that.
The two powerhouses have worked together on the new V.S Special Edition Hennessy bottle, due in South Africa in the next week. Both Hennessy and KAWS value tradition and progressive, iconic aesthetics and have used this as the base point for the bottle’s design.
Using his bold blend of art sensibility and commercial imagery KAWS has incorporated a number of his signature treatments, including the chomper teeth graphic on the cap seal, the double “X X” eyes on the Hennessy seal and the distinctive colourful abstract graphics on the bottle label.
“I incorporated elements of Hennessy’s history with elements of my current work,” says KAWS. “The Hennessy V.S. collaboration fits perfectly with what I am doing now, it’s important to me to situate my work in a time and place – you can see how it fits into my world.”
Each limited edition KAWS Hennessy V.S bottle is adorned not only with the artist’s signature artwork, but also includes his philosophy written on the back of the bottle in his own hand.
More information: facebook.com/HennessySA
