New Italian in town

We’re intrigued to hear of the imminent arrival of a new brand of Italian furniture called Chateau d’Ax (not very Italian, no?) in Johannesburg.

Apparently Chateau d’Ax has been around for more than 60 years and the megabrand has more than 300 shops across the world. We like the look, which is clean and contemporary, and with the promise that every piece is handmade we expect it’s going to feel pretty good too.

The first store’s opening inside Geen and Richards in Woodmead later this month, but they’re rolling out standalone stores around South Africa later this year with the first one (a whopper at 2000sq m) slated for Bryanston’s design district along William Nicol.

Competition is hotting up amongst the big furniture brands: Bakos brothers has upped their couch production in a big way and Coricraft continues to dominate the mass market. We’re pretty sure the Italian newcomers are going to add an interesting new flavour to the décor landscape

For more information, call Roshneee on 082 654 1531.