Sealy: Delivering Quality Sleep


Sealy has been helping South Africans sleep better for more than 50 years, however Sealy’s impact extends well past our borders.

For more than 100 years, Sealy has been delivering quality sleep to consumers in the US and other countries around the world. In fact, Sealy recently came out tops in an annual bedding survey.

In May 2020, Sealy was ranked number one on Furniture Today’s list of the top 20 US Bedding Producers. Furniture Today is one of the most respected trade publications in the US bedding industry and has compiled the list of top bedding producers annually since the 1970s.

“Sealy is the biggest bed brand in the world, operating in more than 50 countries, and has become a household name dedicated to making the finest mattresses,” says Sealy South Africa brand executive, Riaan Strydom.

What makes a Sealy? It takes a team of dedicated Sealy professionals working together to make a world-class mattress, the use of good-quality locally sourced materials, access to superior technology and in-depth, up-to-date research, and a dedicated quality assurance department. “Our passion for people, sleep and innovation is evident in our world-wide reputation as a leading and instantly recognised bed brand,” says Riaan.

In South Africa, Sealy is manufactured by Bravo Group Sleep Products. With seven factories in South Africa, Bravo Group is home to many of the country’s most beloved brands in the lounge and bedding categories, and a proud employer of over 3 000 local employees. Sealy bed sets are manufactured at state-of-the art facilities in Johannesburg, Cape Town, KwaZulu-Natal and Windhoek.

“Our products are manufactured locally, and raw materials are sourced from local suppliers,” explains Riaan. “When you order a Sealy mattress, it is hand-crafted to precision in our factories – made with steel milled in South Africa; raw materials sourced locally and timber from sustainable local plantations. Our beds are delivered to almost 3 000 South African-owned bed retailer doors throughout the country.”

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