WORDS Gina Dionisio PHOTOS Supplied

As a furniture brand infused with Scandi DNA and a steadfast commitment to craft, Sofacompany‘s new spacious and experiential flagship store is perfectly positioned to respond to an increasing demand for designer furniture at competitive pricing among the city’s design and homemaking community.

“People deserve to live beautifully and it shouldn’t be out of reach price-wise,” says Commercial Director Gunter Hahndiek.

A visit to the new 800-square-metre showroom is a layered journey – rather than simply displaying pieces in isolation, the showroom has been designed as a one-stop, sensory experience, punctuated with pieces from local brands that share the same values.

The brands you’ll find in the new flagship store speak to the experience Sofacompany has sought to create. Award-winning furniture designers Pedersen + Lennard, artisan rug makers Herringbone, and Scandinavian acoustic design specialists WoodUpp come together with Sofacompany’s signature silhouettes to create a design-forward environment with global relevance and appeal. The striking pieces will also be complemented by Bang & Olufsen technology for an all-encompassing audio-visual experience.

“We’re partnering with brands that are synergistic, in terms of their quality proposition and authenticity. They also all share a design philosophy and aesthetic which lends itself well to Sofacompany’s identity,” says Jonno Sherwin, Managing Director. Styled to inspire, the spaces reflect the design possibilities that arise when Danish design meets local talent. | sofacompany.co.za

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The post Sitting Pretty: Inside Sofacompany’s Stylish New Flagship Store appeared first on Visi.

SOFACOMPANY‘s Spring Collection is dually inspired by the seductions of spring and the concept of ‘dopamine dressing’.

Dopamine Dressing is having a moment and it’s one of the most exciting trends to pop up in 2022. The trend revolves around the theory that wearing bright colours can induce a hit of feel-good brain chemicals. Design and decor brands have latched onto this fun colour trend, too. Think: organic shapes that translate the world of wearable fashion and colour into living environments.

Expect SOFACOMPANY’s usual commitment to quality craftsmanship, clean lines and functional art forms that never go out of fashion.

The collection features a single- and three-seaters in a gentle-yet-enlivening palette of pastels – Moss Sun, Moss Grass and Firenze Bubblegum – but also an array of neutral tones that honour the Danish brand’s ode to timeless design.

The Babette Chair in Sun Moss

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Judi Chair in Firenze Bubblegum

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Anna 3 Seater Moss Grass Green Couch

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To the latter point, the designers specifically sought to offer furnishings akin to a capsule wardrobe: Items that are compatible with each other and allow creative styling and re-styling, much like a collection of outfits that can create new looks from the same pieces time and time again. The result? It’s versatile and efficient aesthetics that can be easily moved and re-arranged into other configurations.  

Love this collection? Shop it at sofacompany.com.

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Pantone’s Color of the Year, Classic Blue, is described by Pantone as “a reassuring presence instilling calm, confidence and connection”.

Love this year’s colour choice? Here are 10 options for you to browse, from side tables to tea towels.

1. Enchant Table Lamp R549, Superbalist.com

2. Lines Coco Pot R229, Superbalist.com

3. Blue Layered Watch R1 220, Swatch

4. Mercato Atlas 150 Manual Pasta Machine R1 599, Yuppiechef.com

5. Yumiko Iihosi Porcelain Tori Plate R220, WAZA

6. Eep! Tea Towel R220, Skinny laMinx

7. Blair Chair R7 599, Sofacompany

8. Earth Rug in Alaska Blue R3 690, Clever Little Monkey

9. Blue Monica Side Table R1 340, Knus

10. Cane Chair R3 400, Design Store

The post 10 Buys in Pantone’s Color of the Year 2020 appeared first on Visi.

Danish furniture design brand Sofacompany, which has showrooms in Cape Town and Joburg, has launched a new homeware range inspired by Scandinavian design.

The homeware range includes glassware, lighting, mirrors, baskets, candles and holders, scatter cushions, throws, rugs and artworks.

The collection has been curated into three categories, namely Quintessential, Refined and Contemporary, each of which make use of natural fibres and light Oak with neutral tones, whites and greys, and pops of colour in pink, yellow, green and blue.

For more information, visit sofacompany.com.

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