Willful Goods is an international homeware and decor brand created by former interior designer Araya Jensen.

For Araya, each item she creates is “made with equal parts purpose, intention, and joy.”

Based in the Midwestern city of Minnesota in the US, Willful Goods originally began as an online store that sold work by other designers. Now, the brand has its own collection of designs, which includes wooden spoons, wooden bowls, chopping boards, mini vessels, honey spoons and wooden salad bowls, all featuring the brand’s signature strip of colour.

Again, these wooden canisters are for anything and everything…everything? . Photo + styling @arayajensen . . . . . #willfulgoods #goodswithintention #connectedbycolor #woodencanoster #saltcellar #finishingsalt #foodiegifts #colordioped

A post shared by Willful® (@willfulgoods) on Mar 31, 2018 at 11:53am PDT

Araya has also added tea towels, neon-pink-strip bowls, Birds of Paradise throw pillows and even oval earrings to the brand’s range of products.

For more information, visit willfulgoods.com.

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