WORDS Gina Dionisio PHOTOS Supplied

Lucie de Moyencourt brings her distinct ocean-inspired aesthetic, ‘Shellegance’, to the V&A Waterfront as part of the annual Joy from Africa campaign. With more than 1 000 crafters and 190 small businesses involved, the initiative transforms the V&A Waterfront into a celebration of creativity and community, turning waste into wonder and handcraft into holiday magic.

Her showcase which was brought to life in collaboration with Quazi Design, Bishop Tarambawamwe and Ashanti Design, is on display outside Woolworths, alongside other awe-inspiring pieces throughout the mall.

For this year’s installation, Lucie’s signature ceramic shell designs have been reimagined as large-scale papier-mâché sculptures. “It’s a massive joy to be part of a festive campaign that champions locally designed, handcrafted decor,” says Lucie. “I’ve always admired the V&A Waterfront during the festive season – it’s unlike any other shopping destination in the world. Being part of it as a Cape Town creative is really special.”

The collection draws on Lucie’s ‘Shellegance’ design language, which celebrates the beauty and whimsy of the sea in a sophisticated, contemporary way. “I created ‘Shellegance’ as a way to bring shells into interior spaces in an elegant, grown-up way,” she explains. “It’s about indulging all your mermaid, shell-collecting fantasies but with refinement.”

Each of the 40 handcrafted shells – ranging in size from 40 to 70 centimetres – has been individually sculpted using sustainable materials and hand-painted in oceanic tones of aqua, turquoise, blue-green and teal.

“No two shells are the same – each is unique, capturing the natural beauty and individuality found in the ocean,” she says. “Local suppliers made metal structures inside the papier-mâché shells to ensure they hang perfectly on totems without bending; the shells are interspersed with other ocean-inspired pieces – such as sea urchins created by fellow artists – to bring the full installation to life.” | joyfromafrica.co.za

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With roots in Zimbabwe, international jewellery house Patrick Mavros has opened its first South African boutique at the V&A Waterfront.

Founded in 1978, Patrick Mavros began with a simple yet heartfelt gesture: Patrick carved a pair of earrings for his wife, Catja. This loving act garnered admiration from her hairdresser, sparking the beginning of what is now Africa’s definitive luxury jewellery and objets d’art brand, celebrated worldwide for its exquisite design and craftsmanship – and the Mavros family, including sons Alexander, Forbes, Patrick Jr and Benjamin, continues to uphold its legacy.

While the brand prefers to keep its esteemed clientele private, it has a notable global following of celebrities and leaders – including Denzel Washington, Hugh Grant, Bruce Springsteen and Catherine, the Princess of Wales – with dedicated fans regularly seeking out the Mavros family for custom pieces.

A hallmark of Patrick Mavros jewellery has always been an unwavering attention to detail in each handcrafted item. “You can easily tell from across the room whether a piece is Mavros or not,” says Alexander. The unmistakable style is a testament to the passion for craftsmanship passed down from Patrick Sr to his sons. Characterised by a particular look, feel and energy, the brand’s designs are distinct thanks to a process that’s rooted in tradition.

Using the “lost wax” technique, which is thousands of years old, the process involves making a detailed wax model of each piece, which is then encased in plaster. Once the plaster hardens, the wax is melted away, leaving a mould into which the materials are poured. This ensures that every detail is captured. “Our design process is not prescribed,” says Alexander. “There is no formula to how you start something and how you finish it. My father is a freewheeling artist who abides by no laws. He taught us that when you’re inspired, you just roll up your sleeves and do it.”

Sterling silver and 18-carat gold, both African-sourced, are used exclusively – an integral part of the Mavros identity. “Sterling silver in particular is very ingrained in our way of designing and creating,” says Alexander. “It is renowned for being the most reflective metal, making it a beautiful medium to enhance the details of each design.”

For the Zimbabwean brand, each creation is inspired by the rich tapestry of African culture, wildlife and natural beauty. “Every item, every collection, is linked to a story – we do not make anything that does not have a personal story that’s meaningful to us as a family,” says Alexander. “And we aim to tell each story colourfully and proudly.”

The Mavros family’s mission is to highlight the beauty of Africa through their objets, and to be Africa’s leading luxury lifestyle brand. As Alexander explains, “America has Tiffany, France has Hermès, the rest of Europe has its luxury houses… Then you look at Africa, a continent with so much mystique, intrigue and romance – who do we have? It’s our mission to show the world what our continent has to offer.” And this extends to conservation efforts: the brand supports various foundations on an ongoing basis, and aids others through proceeds from product sales. Perhaps their tagline sums it up best: “A family of creativity, a legacy of conservation.”

You’ll find the Patrick Mavros boutique at Shop 7 in the Alfred Mall, at the V&A Waterfront in Cape Town. The brand also has boutiques in Harare, London, Mauritius, Nairobi, Windhoek and Victoria Falls. | uk.patrickmavros.com

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The V&A Waterfront has unveiled its festive decor theme ‘Between the Mountain and the Sea’.

The V&A Waterfront’s 2023 Joy from Africa to The World festive campaign showcases a diverse range of large-scale visual installations and showpieces. Each installation highlights traditional handcraft, merging it with contemporary design and circularity. Featuring bursts of colour and intricate detail, every part of this project is firmly rooted in sustainability.

Over 20 teams of local crafters, designers and artists have upped the creative ante to bring the theme, Between the Mountain and the Sea, to life. The theme pays tribute to Cape Town’s stunning landscapes, iconic landmarks, and unique culture, which make it a world-renowned destination.

“Our sustainability journey began at the end of 2017 with our public announcement that the Waterfront would do all it could to eliminate plastic waste from our property,” explains Tinyiko Mageza, Executive Manager of Marketing at the V&A Waterfront.

“Using that environmentally sustainable microscope, we questioned the need for mass-produced festive decorations that all look the same, imported, and end up as waste in landfills. This was unconscionable as we have such rich creative talent to draw from right on our shores. Now Joy from Africa channels investment towards independent artisans, small local art, craft and design businesses and creative communities. This collective of partners in turn helps us create far more sustainable, unique and compelling festive displays that reflect our heritage and support the mission to restore the relevance of African craft; often passed down through the generations.”

Every year, existing displays are repurposed and new creations are added to the mix. In some cases, displays are recycled and reimagined to create entirely new creations so nothing is ever wasted.

The installations are curated by Platform Creatives who work with a network of designers, makers, manufacturers and artists. Their mission is to mentor and support local creative industries while championing sustainability, encouraging conscious procurement and maintaining a socially motivated drive to build circular economies.

“There’s an extra level of ingenuity and fresh talent from young designers that has come through this year. We are seeing a determined shift to sustainability among younger generations. It’s been wonderful to see how creative young people are engaging with the materials, learning from each other and collaborating with the creative brief in efficient ways with sustainability at the heart of it,” says Cathy O’Clery, the company’s Creative Director.

This year’s creative theme ‘Between the Mountain and the Sea’ was inspired by Cape Town’s unique sense of place, biodiversity, and environment.

“The V&A is positioned between the Table Mountain and the Atlantic Ocean. The artworks this year are a celebration of Cape Town; which is constantly voted as one of the most beautiful cities in the world, and the unique position of the V&A Waterfront as a main attraction. What inspires me about Joy from Africa to the World, is that we set ourselves new challenges in design and creative thinking with diverse teams of metal workers, designers, weavers, woodworkers, beaders, to illustrators – all working together and learning from each other,” explains Cathy.

“Since its inception, the award-winning Joy from Africa to the World collaboration has been intentional about ensuring that every partner and individual on the project is credited and invited to see their work showcased at the V&A – something that rarely happens as their craft is often shipped off to private homes, exhibitions, museums often abroad. Beyond the socio-economic impact, the pride everyone feels when they see the finished installations and the imprint they have left on each of the showpieces once they are stitched together, is what really makes this project even more special” Says Tinyiko.

The Joy from Africa to the World 2023 makers:

ILLUSTRATORS

• Joh Del
• Studio 99Perspective
• Mo Art Studio

GRAPHIC DESIGNERS

• Dixieland

MAKERS NEW INSTALLATIONS

• Ashanti
• Master Wire and Bead Craft
• Kieskamma
• Monkeybiz
• Makombe Arts
• Bongolomba Carvings
• Africa Art
• Embrace Collective
• Jacques Potgieter
• Ronel Jordaan
• Boabab
• Imaterial
• Modern Gesture
• Re.Bag.Re.Use
• Art Club and Friends
• Good Good Good

For more information and to view a full list of this year’s activities, visit the V&A Waterfront website.

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The V&A Waterfront’s Artist Alliance program, committed to fostering young creative minds in Cape Town, is proud to announce its latest cohort of emerging entrepreneurs.

This year, six promising talents are set to embark on a transformative journey guided by industry veterans who bring invaluable expertise to the table. The selected mentors include Dirk Durnez (Fine Art), Zunaid Green (Videography), Nadia Darries (Animation), Russell “Yay Abe” Abrahams (Illustration), and Kay Faith (Music Production). In addition to this mentorship, these emerging artists will benefit from continuous coaching, market access, and business support courtesy of Creative Nestlings, a renowned platform dedicated to empowering emerging creative talent.

Tinyiko Mageza, V&A Waterfront Marketing Executive, shared the program’s mission, saying, “The Artist Alliance Program aims not only to showcase the existing talents of these emerging artists but also to celebrate the unique perspectives they have cultivated over the years.”

The collaboration between industry mentors and the Creative Nestlings platform creates a space for collaboration and knowledge sharing, fostering a thriving community of creative individuals. Mageza expressed enthusiasm for the new cohort’s potential success in their respective fields.

The past achievements of program alumni are evident in the utilisation of their artwork in the Waterfront’s public spaces and promotional campaigns. Notably, Mbhali Manzini, Richard Average, and Nqaba Shakes Mbolekwana, three Artist Alliance alumni, who serve as ambassadors for this year’s program.

Meet the V&A Waterfront Artist Alliance 2023 Cohort

Six talented individuals have been selected to gain practical experience and skills in six diverse creative disciplines. The new cohort includes:

• Graphic Design: Carmen Jacobs
• Illustration: Larissa Mwanyama
• Music Production: Sipho Ngqayimbana
• Animation: Anelissa Nkanyuza
• Videography: Lehlohonolo Ndlovu
• Fine Arts: Dumisane Mparutsa

The 8-week incubation program, led by Creative Nestlings, comprises a blend of online mentorship sessions and group discussions. Mentors will draw from their personal experiences and industry-specific expertise to provide guidance. Additionally, industry experts will lead core curriculum sessions covering essential topics such as marketing, branding, financial management, and copyright protection.

The program will culminate in a showcase of selected works by the participants after their graduation from the incubator program.

Learn more about the artist alliance programme, here.

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PICHULIK‘s new store at the V&A Waterfront instantly transports visitors to a realm of serenity, a stark contrast to the bustling shopping centre that surrounds it.

The meticulously crafted space embodies the very essence of PICHULIK – a brand renowned for its handcrafted jewellery, contemporary African design, and sculptural forms inspired by feminine mythology.

The vision came to life through a unique collaboration between Katherine-Mary Pichulik, Tracey Chiappini Young and Xandre Kriel. Together, they imagined a space that defied convention, where artistry and commerce would merge seamlessly. The store’s spatial dimensions were carefully crafted using classical geometrical principles, using horizontal lines to draw the eye upward, evoking a reverence reminiscent of a temple or cathedral.

One of the standout features that sets PICHULIK apart is the complete customisation of every element within the store. Traditional jewellery display elements like busts and T-bar stands were intentionally omitted in favour of a more artistic approach. Collaborating with ceramist Belinda Ormond, PICHULIK created the “PICHULIK Deities” – porcelain heads that serve as unique displays for their earrings. The displays themselves are works of art, with ceramic rope gracefully undulating through them, providing the perfect elevation for showcasing bracelets and neckpieces. A Vorster & Braye vessel dipped in pristine white, takes on a new purpose as it showcases the brand’s bespoke bracelets.

“A curvaceous and minimalist sculptural retail environment, that mimics the sculptures of Barbara Hepworth, Constantin Brancussi and Modigliani with the texture and gravitas of classic greco-roman marble artefacts. In contrast to the traditional shopping centre environment, the new store was designed to feel temple-like, serene and elevating. A gentle dance with form and texture- providing an inviting backdrop where the PICHULIK pieces are the focal point,” elaborate Katherine-Mary Pichulik and Tracey Chiappini-Young.

In terms of the collections on display, visitors can expect to explore the brand’s key ranges, exclusive limited edition pieces, and seasonal releases. Every item tells a story and is infused with the brand’s commitment to craftsmanship and contemporary African design.

For entrepreneurs embarking on the journey of designing a retail space, PICHULIK offers a valuable piece of advice: “Your space should align with your brand’s principles and ethos, and it should elevate and hero your work rather than distract from it.” PICHULIK, with its PICHULIK V&A Waterfront Store, has achieved just that, creating a haven of tranquillity and artistry in the heart of the shopping frenzy, a space that showcases handcrafted jewellery, contemporary African design, sculptural forms, feminine mythology, and the creative spirit of Cape Town.

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The V&A Waterfront’s dedication to creating a space for creatives to connect, share knowledge, and explore their artistic perspectives has garnered them a reputation for being allies of Cape Town’s creative industries.

The Artist Alliance program has become a magnet to those in search of creative synergy. Since its inception in 2021, the platform has collaborated with mentors and other organisations who share a similar vision of amplifying the careers of those who work across art, design, music, film, photography, illustration, and food. The cornerstone of the collaborations is to support young creatives by offering them shared learning experiences and a network that will help them navigate the industry.

Their steady commitment to providing guidance, knowledge sharing, and mentor support has helped talent turn their passions into marketable and sustainable careers.

For this year’s program, AA has partnered with Creative Nestling, an esteemed creative platform that helps foster collaborations to drive innovation and mutual success. Creative Nestling’s mission is to empower upcoming creatives by sharing knowledge through talks, conferences, interviews, podcasts, books, and other creative spaces. They have provided opportunities for learning, growth, and financial success to thousands of creatives across the country for over a decade.

This creative convergence sparked a fire of inspiration within the two organisations resulting in them creating events aimed at showcasing artists’ creative prowess as well as facilitating talks for those who want to learn more about South Africa’s creative landscape.

There will be four events hosted each month at iStore Dock Road Junction. These impactful talks will give attendees a chance to engage with accomplished creative entrepreneurs. The first one kicks off on July 1st, 2023 and the panel will consist of Ishaarah Abrahams, Kay Faith, Richard Average, and KB/Fuata Moyo.

The successful cohort of young talent will get the opportunity to be mentored by industry veterans such as Dirk Durnez (fine arts) Zunaid Green (videography ) Nadia Darries (Animation) Russell “Yay Abe” Abrahams ( Illustration) and Kay Faith ( Music Producing).

Three Artist Alliance alumni, namely Mbhali Manzini, Richard Average, and Nqaba Shakes Mbolekwana will also form part of this year’s programme as AA Ambassadors.

Mbhali Manzini is an illustrator, art director, and founder of ForMeByMe – a brand that specialises in making bespoke graphic phone covers, t-shirts, pictures, and laptop stickers. She graduated from Open Window Institute with a degree in Arts and Visual Communications in 2015, since then, she has gone to work on the visual identities of esteemed institutions like FNB, Samsung, Standard Bank, and ABSA.

Richard Average is a Cape Town-born illustrator whose work features portraits of people, sneakers, product concepts, and fashion items. He draws inspiration from street culture and the youth of Cape Town. He wants to use his art as a means of service to his community by creating awareness around mental health.

Nqaba Shakes Mbolekwana is a photographer, independent curator, and cultural producer originally from the Eastern Cape. He uses his photography to learn about himself as a man and artist.

He also forms part of a curatorial collective called ‘Studio Location Practice’. His photography essay ‘The Hangover’ is currently on view at the Traffic Plaza in The Waterfront.

All The Details

WHO CAN APPLY? Anyone based in Cape Town and aged between 18 and 30.

WHEN SHOULD YOU APPLY? Submissions for the programme are open until 31 July 2021, and successful candidates will be selected by end of September 2023.

WHERE TO APPLY Visit waterfront.co.za to access the application form – or, if you do not have internet access at home, pop into the e-hub computer centre at the V&A Waterfront’s offices in Dock Road. (Booking essential)

HOW TO APPLY Anyone who wants to apply will be required to submit a portfolio of their work, include a motivational letter or video in their application. The submission should include a short biography or description of the applicant, as well as a few images of the applicant and their work and career pursuits. All submitted proposals will be assessed by a curator panel.

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AAFRICAA store, a new homeware and accessory store in Cape Town’s V&A Waterfront, showcases a carefully curated range of local African designers and their creations.

Both a physical and online store, AAFRICAA is the go-to emporium for local makers in the form of a contemporary and dynamic retail platform for the continent’s top brands and designers. The craft-focused space intends on presenting artisanal luxury to the public in a design-led setting. “AAFRICAA is a place where great in-house collections, ever-evolving exhibitions, and new collaborations will continually be explored in celebration of the creative energy of our magnificent continent,” they explain the concept.

The 450sqm flagship store is nestled in there heart of the waterfront and boasts creative sections, ranging from monogram wall decals to green tiling. The shop houses everything from fashion, accessories, homeware, jewellery, baskets, gifts and body products, on display in a calm, welcoming and striking environment.

With spectacular views of Table Mountain, AAFRICAA, overlooks the ocean and is located in the new-look Alfred Mall, in the beautiful heritage district of Cape Town’s popular V&A Waterfront. The building is home to the Victoria & Alfred Hotel and award-winning Ginja restaurant, and with this new development, the V&A Waterfront has now added the flagship AAFRICAA store as an anchor tenant, together with an exciting mix of handpicked lifestyle brands.

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Makers Landing, the visionary food emporium and incubator space at the Cape Town harbour, celebrates local flavours and the farm-to-plate experience.

The culinary hospitality sector was hit especially hard by the global Covid-19 pandemic, but the industrious thrum emerging from a new food destination at the V&A Waterfront suggests it’s not only recovering – it’s bouncing back with a vengeance. Located at the entrance to the working harbour and poised just metres from the quay edge, Makers Landing is designed to provide clear views of tugboats pulling mammoth international cruise ships into dock just a few breadcrumb throws away. This vast but well-considered space serves as a sensory gateway to the diverse heritage and flavours of South African cuisine.

Whether you’re hankering for an authentic shisanyama experience, an Utywala Sorghum Saison (a pale ale) or a next-level koesister, there is where you’ll find them. Here, in a welcome addition to the reimagined cruise terminal, visitors can enjoy a fresh food market; eight stations where local makers prepare food; eight small co-op eateries; five anchor tenants of varying sizes; and a demo kitchen where food lovers congregate to engage with experts about food.

And the space? A fitting revamp of a converted 1920s fruit warehouse, Makers Landing has retained the workaday feel appropriate for its location in the heart of South Africa’s oldest working harbour. The focus is clearly on the fresh produce and food – and the interiors allow for a breezy, uncluttered visit. Think concrete floors, exposed trusses, industrial lighting and a ginormous stainless steel-topped bar surrounded by food pods created from plywood, black steel and glass. At the heart of this community is a state-of-the-art kitchen, where today’s talented young entrepreneurs are given the mentorship, guidance and skills they need to become tomorrow’s award-winning food producers, chefs and restaurateurs.

Hannerie Visser, food visionary and lead curator, says the R49-million Makers Landing is intended as a hub for the Cape Town food ecosystem – from hosting events to supporting food entrepreneurs to scale their businesses, to educating the public around local food heritage. “Our offering focuses on authentic South African food and flavours, made up of a selection of eateries and maker spaces where the public can see and experience the making process,” she says. “Among other offerings, we have a beer brewery, distillery, chocolatier, cake studio, butchery and bakery who produce on site.”

Hannerie adds that what excites her most about these hand-selected tenants is that they are proudly and authentically local. ‘They are reinterpreting South African food, putting their own flavours and spin on it, and creating dishes and products that are fresh, contemporary, diverse, innovative and exciting,” she says. Tinyiko Mageza, executive marketing manager at the V&A Waterfront, concurs: “We celebrate our diverse food heritage and culture, and want to showcase good food created by real people with real stories to tell.”

Foodies of the Future

Every year, 16 talented young “foodpreneurs” will be selected to become members of the Makers Landing Food Lab Incubation Program. This is a two-year process that starts with a four-month acceleration period, followed by a growth phase for the balance of the programme, and it includes education, training and coaching that helps attendees build small food businesses. The programme “allows incubatees to hone their food and business skills under the mentorship of industry experts, and this is the heart of Makers Landing – what drove the vision,” says the V&A Waterfront’s senior manager for social impact, Henry Mathys. “It’s a space to nurture emerging food entrepreneurs and break down the barriers to enter a market dominated by established names and brands.” Applicants should have an existing food business that has been in operation for less than three years. For more information, email hi@makerslanding.co.za.

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The V&A Waterfront has announced its first cohort for the Artist Alliance incubator programme.

In celebrating and championing the richness of talent, projects and people that embody the creativity and resilience of South Africa, the V&A Waterfront developed the Artist Alliance incubator programme, aimed at co-creating spaces and opportunities for young artists to explore their perspectives. Through guidance, knowledge sharing and mentor support, they will be helped to turn their talents into marketable skills and sustainable careers.

Initially, 10 people were to be selected as part of the first cohort – but after receiving an overwhelming number of applications of an excellent standard, the judges decided to settle on 12 creatives. The 12 were chosen in fields such as fine art, photography and film-making, illustration, design and fashion to take part in a two-month training programme.

“The aim is to provide a new platform for young artists, creators and creatives to find community, share insights and get support,” says Tinyiko Mageza, marketing executive at the V&A Waterfront. “We have reached an important milestone in the Artist Alliance journey, and we want to thank all those who expressed an interest in being part of the initiative. The fantastic response to our call for entries confirms the importance of this programme – we can’t wait to work with the selected artists as they reach new heights in their creative pursuits.”

The Mentors

Artist Alliance aims to support creative self-starters so they can get their careers off the ground with the right mix of practical advice and industry knowledge. The programme will not only teach business skills but will also give the participants access to mentorship opportunities from seven leading creative industry experts. They are:

• Multidisciplinary artist Atang Tshikare
• Designer Celeste Arendse, founder of clothing label Selfi
• Artist duo Mrs + Mr Luke (Faatimah Mohamed-Luke and Al Luke)
• Photographer Earl Abrahams
• Street artist Nardstar*
• Storm Janse van Rensburg, senior curator and head of curatorial affairs at Zeitz MOCAA

The Twelve Artists

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Luxury local beauty destination ARC has just opened its second official store in the heart of Cape Town at the V&A Waterfront.

The store takes the old-school beauty counter approach and turns it on its head. While you won’t see your typical beauty consultant from the department store era, they are offering exceptional service and expertise from their team of Architects, including makeup artists, skin specialists, and fragrance consultants, who are on hand to help you, if you want, as an added support to their self-service approach. Customers can look forward to dedicated areas within the space for all their self-care needs.

Browse the extensive collection of skincare products in The Sanctuary, which offers a welcoming space for guests to find and develop their unique skincare routine, book a dermalogica face mapping session for an accurate skincare analysis, or enjoy a treatment in the privacy of The Pod. Get creative at The Lab, an interactive space for testing newly launched products, expert-hosted masterclasses or perfecting your new look.

The store is floor to ceiling filled with over 80 global and local brands, including fan favourites CHANEL, La Mer, Dermalogica, Benefit and Guerlain, as well as Skoon, LeLive and Skin Creamery. Most noteworthy is their growing list of exclusive brands, recently launching the most-followed beauty brand in the world; HUDA BEAUTY, Wishful Skincare and Kayali fragrances into the country as the official stockist. Look out for cult-followed favourites like Foreo, Beauty Blender and the collectible Atelier Versace and Van Cleef & Arpels collections.

At the core of the ARC, the brand is the championing of individuality and self-expression. “As a brand created to democratise beauty, we are thrilled to bring ARC and the world’s best luxury brands to Cape Town. We’re offering our community a truly unique experience and a world of beauty that is demystified, accessible, available, and inclusive. ARC is a first of its kind, and as we continue to expand, we hope that you’ll, immerse yourself in our modern, energy-fuelled and beautifully-designed store and join us for the incredible interactive experiences,“ says Marketing Executive Kelly Fung.

After launching its e-commerce store in April 2021, the brand continues to stay ahead of the curve kickstarting its sustainability mission Doing Beauty Better, to achieve an ambitious goal of net zero. ARC takes a different approach to packaging; rather than requesting customers purchase shopper bags, they’re donating R5 to local environmental organisation Greenpop on the customer’s behalf if you don’t take one of their locally- made 100% recycled and reusable bags.

Looking for more on locally designed spaces? Take a look at We Are EGG.

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