Studio Roosegaarde, a Rotterdam-based design practice, created the GROW light installation to showcase the often neglected beauty of agriculture. 

GROW is an homage to agriculture in which a field is transformed into an art installation consisting of UV lights. Its creator, Daan Roosegaarde, designed the 2000-square-metre work using red, blue and ultraviolet lights, transforming a Dutch field into a prototype for how “certain ‘light recipes’ can be used to increase plant growth and reduce the use of pesticides by up to 50 per cent”.

The innovative idea came about when the generally urban-loving Roosegaarde went on a rare nature excursion to a farm, where he noticed the beauty of vast agricultural fields. A meditation on how much of the earth that sustains is unseen, GROW is an enlightened idea – and yes, quite literally, too. 

The Netherlands, in spite of its small size, is one of the biggest producers of food crops in the world, and is highly advanced when it comes to agricultural technology. Reflecting this, Roosegaarde’s creative process included exploring the opportunity to learn about the  photobiological technology used in greenhouses, and taking this to a bigger scale.

Though GROW is the latest of several projects by Roosegaarde, the designer hopes to take this one to the world as he feels that by experimenting with various light “recipes”, the installation is promoting science in agriculture and pushing for a universal appreciation of farmers. GROW forms part of an artist-in-residence programme sponsored by Rabobank, and is the first of a series of Studio Rosengaarde installations that will try to exemplify how a better world can be created through a combination of art and science.

The final light installation creates patterns that mimic motion; this “movement”, says Studio Roosegaarde, in turn resembles “dancing”, creating a scene of utopian beauty.

“I want to design things which make people curious about the future, not sad or mad,” says Roosegaarde. He adds, “Light is my language. Light is not decoration, it’s activation and it’s communication.”

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As part of their 2015 Summer range, Mobelli has released the stylish and practical Phorma suite.

This contemporary suite, although modern, will bring a slight retro touch to your outdoor furniture. The set consists of a three-seater couch and two armchairs, all of which are fully upholstered with top quality solution dyed UV- and water-repellent acrylic. The Phorma is designed to withstand the outdoor elements.

The Phorma is available in classic taupe upholstery over white powder-coated aluminium legs. It is also customisable with a range of colourful cushions available to suit your decor. The Phorma lounge arm chair retails at R7 999 and the Phorma three-seater is R12 999. The complete set costs R24 999.

Visit mobelli.co.za for more information.

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