French cognac maker Rémy Martin teamed up with artist and graphic designer Matt W Moore on some seriously striking initiatives.

With a background in graffiti and action board sports, Matt W Moore relishes applying his design principles to commercial and personal projects. Here’s what he had to say about his recent collaboration with Rémy Martin.

What was your brief?

This project has a bunch of different components and deliverables, such as bottle and package designs, displays, videos, and the amazing augmented reality experience. My role was to translate the essence of the brand, bringing my colourful abstract graphic styles into the mix to create many design compositions for bottle, box and display. I developed a library of all the elements: grapes, leaves, vineyards, centaur, sunshine, rain, the flow and energy of Cognac. This series of illustrations comes to life in the videos and augmented reality app.

The Rémy Martin VSOP Limited Edition Cognac is sold in a beautiful gift box.

What is your approach when you begin work on a new project?

I start with a lot of research. I really enjoy this process, asking questions, learning the history of the brand, how they do what they do, and what they have done in the past with their visual universe. It is also important to research the entire business sector, competitors, and where the products will be displayed and sold. I travelled to Cognac, France, to observe the entire process.

Describe your signature style.

Vectorfunk is the name I invented for the abstract digital artwork I create using Adobe Illustrator. Vector graphics are created by arranging points to create form, as opposed to raster graphics that are made up of pixels.

Which surfaces are your favourite to work on?

I enjoy working big and in high visibility locations. Sometimes it’s a brick wall, other times a three-dimensional sculpture. It was a lot of fun to design the Rémy Martin basketball court for the Art Basel Miami event at W South Beach in December. That was a dream-come-true project for sure!

Exclusively available at Norman Goodfellows in Cape Town, Gauteng and Durban. For more information, visit mwmgraphics.com and remymartin.co.za.

The House of Rémy Martin has partnered with renowned artist Matt W. Moore (MWM) on an augmented reality app that allows you to make art using your surroundings. To celebrate this design collab, VISI is giving away five bottles of Rémy Martin VSOP. Check out how to enter this interactive competition and stand the chance to WIN a bottle of Rémy Martin VSOP, valued at more than R700. Winners will be announced on VISI.co.za at the end of July 2018. Click here for details.

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Matt, who is known for his colourful graphic designs, has used distinctive Rémy Martin brand elements to develop the ARt app. It works with local landmarks and icons, and allows users to choose from a list of bespoke MWM designs. Then, with the augmented reality interface, you can add the animated designs to your surroundings to Matt-Moorize your reality. This graphic visual language goes beyond package design and invites you to join the next chapter of the Rémy Martin story.

To celebrate this design collab, VISI is giving away five bottles of Rémy Martin VSOP. Check out how to enter this interactive competition and stand the chance to WIN a bottle of Rémy Martin VSOP, valued at more than R700. Winners will be announced on VISI.co.za at the end of July 2018.

Watch the clip below for a tutorial on how you can enter:

TERMS AND CONDITIONS 1. The competition is open to all residents of South Africa aged 18 years or older. 2. Excluded from entering this competition are employees, directors, members, consultants and partners of the advertising agency and agents of the brand, and their spouses, life partners, immediate family, business partners and associates. 3. There are five prizes to be won. 4. The competition runs from 12 am on 4 June to 12 pm on 31 July 2018. 5. To enter, participants must download the Rémy Martin ARt app, “Matt-Moorize” their surroundings and capture the image with the in-app feature, post it to Instagram using both #ARtbyRemyMartin and #RemyMartinSA, and tag two friends. 6. The competition may only be entered once. 7. Prize winners will be randomly selected (using an automated system) and notified by telephone before 1 August 2018. The winners will be announced on the VISI website and Rémy Martin Facebook page. 8. The promoter’s decision is final and no correspondence will be entered into. 9. The pictures shown in the promotional materials are not an actual representation of the prize. 10. The prize cannot be transferred or exchanged for cash. 11. The promoter reserves the right to amend or terminate the competition for whatever reason it sees fit. 12. By entering this competition, entrants agree to give the promoter and its group of companies permission to keep all material and information submitted as part of their entry on electronic or hard-copy databases and filing systems for the purpose of the above-mentioned competition and, by entering this competition, agree to the promoter transferring their contact details to its promotional partners to enable the awarding of the prizes. 13. The promoter will obtain written consent from the winners should it wish to use their names, photographs and entries submitted for the purposes of unpaid publicity relating to the promotion by the promoter. 14. Entry instructions are deemed to form part of the Terms and Conditions, and by entering this competition all participants will be deemed to have accepted and be bound by the Terms and Conditions. Please retain a copy for your information.

The post Design Your Reality: The House of Rémy Martin X Matt W. Moore X You appeared first on Visi.