Piñatex is a new material made from pineapple leaf fibres – a perfect sustainable alternative to leather.

We are so excited to show you a new product made of #Piñatex created by the designer @taikkabags ! #sustainablefashion #veganfashion #Innovation #fashion #london #taikka #ecofabric #ecofriendly #ecolo #leatheralternative #AnanasAnam #carmenhijosa #greenfashion

A photo posted by Piñatex (@pinatex_official) on Feb 12, 2016 at 9:24am PST

The new material was created by Carmen Hijosa, founder of Ananas Anam, after she realised that there was a gap in the market for a biodegradable and durable material that could substitute leather in fashion and decor.

These are the @naevegan shoes? made of #PIÑATEX? ! You can read more about this gorgeous collection on our website http://ananas-anam.com ! #ecofriendly #pinatex #ananas #veganfashion #vegantextile #vegan #sustainablefashion #ecolo #invention #reducewaste #sustainableclothing #ethicalfashion  #nonwoventextile #futureoffashion #carmenhijosa #innovationRCA #leatheralternative #ecofabric #greenfashion #sustainablelifestyle #zerowaste #innovation #cradle2cradle #newproduct

A photo posted by Piñatex (@pinatex_official) on Jan 27, 2016 at 6:58am PST

This #stylish #bag is made of #Piñatex ! Designed by the talented @mayyaslb ! #sustainablefashion #sustainableclothing #AnanasAnam #mayyasaliba #ecofabric #ethicalfashion

A photo posted by Piñatex (@pinatex_official) on Feb 15, 2016 at 8:36am PST

After working in the leather trade for 15 years she realised the impact of leather production on the environment. Using pineapples from the Philippines helps not only with job creation and upliftment, but waste produce from the pineapple trade is drastically minimised, as the pineapple fibres are used in textile creation.

Big brands such as Puma and Camper are already on board with this innovative product.

The post We Love: Piñatex Pineapple Leather appeared first on Visi.