The 58 sqm spot was designed and detailed by co-owner Anthony Keyworth in collaboration with Tonic Design. The interior features colours and shapes inspired by 1980s postmodernism juxtaposed with knackered and exposed brickwork and wood paneling – we love the unusual combination of dusty turqoise with salmon pink. 

Recognised for its careful curation, the essentialist design approach creates a striking backdrop to the cult street fashion items it stocks. Brands include Comme des Garçons PLAY, APC, Laurel Wreath by Fred Perry, Sixpack France and Staple, plus limited edition footwear from Nike, Adidas and Puma.

Loom also offers a selection of accessories including Italian sunglasses by SUPER, Lego-themed notebooks by Moleskine, Denim Wash and Denim Refresh products by Mr Black Garment Essentials, watches by Nixon and Autodromo, Pantone iPhone and iPad cases, limited edition “DRUGS” coffee mugs by American graphic artist Struggle Inc in collaboration with Sixpack France, and fragrances by Comme des Garçons Parfume, Let’er Buck and Six Scents.

Anthony explains: “Loom’s collections speak to discerning men who are in search for mature and sophisticated post-youth fashion, which is subtly influenced by streetwear.” Anthony and his wife Anne are also responsible for bringing Paul Smith to South Africa (see the shop here).

137 Bree Street, Cape Town, 021 424 3899
Shop 22, corner of Fourth Avenue and Tenth Street, Parkhurst, Johannesburg, 011 447 4330
www.loomshop.co.za

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Neon colours are possibly the decor craze of the decade, and the brighter the better. Says stylist Lizl Jackson: “Neon is ideal to use for an accent colour in your house or wardrobe.” Orange is a must, or play around with pink, turquoise and lime.

Originally published in Rapport Mytyd. Subscribe here.

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There is no brief and creatives are encouraged to let their imaginations run wild. First prize is a R2 000 Loom voucher plus an Honest Chocolate hamper, and two runners-up will each receive a R1 000 Loom voucher plus Honest Chocolate hamper.

Deadline is Thursday 23 August at 2pm, so better get cracking!

A Joburg-based men’s multi-brand fashion store, Loom specialises in a handpicked selection of cult-status brands including Comme des Garçons, Fred Perry, Denim Demon and APC. From day one, Loom has stocked and shared a special relationship with South African artisan chocolatiers Honest Chocolate.

Together Loom and Honest have produced a special chocolate for the occasion: 72% cacao with a hint of cayenne pepper, cinnamon and vanilla. This unique variant will be sold exclusively at Loom and is limited to an edition of 365 slabs to represent Loom’s first year of trade.

To enter, download the chocolate wrapper dieline here. The blue block in the template represents the chocolate – this block should contain all the important elements of your design. The pink lines represent the edge of the wrapper. Artwork from the blue block may spread all the way to the pink lines. Do note that artwork outside of the blue block will not be clearly visible once the chocolate is wrapped. Ensure that the top “Loom x Honest” logo and bottom “Raw Organic Cacao” logos are visible – do not tamper with the placement of these logos.

Once you have filled the blank wrapper with your creative juice, submit your entry in JPEG format (300dpi no bigger than 1 MB) to andrew@antanna.com (subject line: “Loom x Honest”). Include your full name, cell number and email address. Don’t forget to keep a copy of your entry in PSD format on your computer. Multiple entries are welcome, but each entry needs to be sent in a separate email.

For any queries email or call Andrew on Tel: 021 422 2545.

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Available in four different Ruled or Plain versions, each notebook contains a printed themed flyleaf, inner pocket, colour coordinated bookmark and 10 adhesive labels representing LEGO bricks and LEGO men to personalise your notebook’s pages. The limited edition LEGO x Moleskine collection will be available from mid-April 2012 at Loom. Pocket notebooks will retail from R135 and large notebooks will retail from R180.

Thankfully, fans of Loom who live outside of Johannesburg will soon be able to purchase quality men’s fashion and home paraphernalia from cult-status brands like Comme des Garcons, Denim Demon and Sixpack France via the store’s new online retail portal. The online shop goes live on Monday 2 April, so have your your credit cards ready, gentlemen.

Visit www.loomshop.co.za for more information.

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