The Coronation of MaXhosa is a celebration of Africa and the vivid signature print designs that have seen this local brand celebrated all over the world.

Expectations were surpassed at the Mercedes-Benz Fashion Week for the debut of the Autumn/Winter 2017 collection from local designer Laduma Ngxokolo’s MaXhosa label.

A firm favourite on the local and international fashion scene, Laduma’s collection did not disappoint. Without steering away from the signature pattern and print synonymous with this luxury brand, the debut of The Coronation of MaXhosa was beautiful, ceremonial.

By definition, a coronation marks the occasion where members of the monarchy are crowned. In this case, the range featured wearable garments that one would wear at a Xhosa coronation. Featuring bold colours and geometric prints and patterns, the garments were made to stand out.

The collection had the “laid back and effortlessly cool” effect that Laduma always seems to get right, while simultaneously embracing the Xhosa heritage.

The fact that the range was showcased through simplicity and minimal make-up and styling only adds to its power. With the addition of small tassels, sheer fabric, scarves, berets and MaXhosa printed shoes, this collection is a vibrant ode to the evolution of African style.

For more information and to shop online, visit maxhosa.co.za.

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Amastan Paris‘s latest partnership for its “Pop-In” store is called Merchants Aime Paris, and is run in collaboration with SA’s own Merchants on Long, bringing shoppers an exclusive pop-up installation showcasing the best in contemporary African art and design.

This space, which is dedicated to hosting pop-up installations, is adjacent to the Amastan Hotel and is the first flagship store from the new urban hotel brand, having opened in July this year. The collaborative installation Merchants Aime Paris launches on 2 September 2016 in Paris’s luxurious eighth arrondissement. It serves as a blank canvas and platform for artistic expression for artists and designers from around the globe. The brand philosophy focuses on curation and collaboration with artists that portray an eclectic set of talents with a focus on art, fashion, food, architecture and design.

The 20 square metre Pop-In store features art exhibitions, screenings, installations, window displays, launches and showrooms. Merchants Aime Paris will be a continuation of the successful Merchants pop-ups, transforming Amastan into a hub of African design, by hosting an array of events, talks and interesting performances.

Founder of Merchants on Long, Hanneli Rupert, will curate and showcase ethically sourced and produced designs from Africa, aiming to bring the best of what Africa has to offer to Paris for the duration of Merchants Aime Paris.

Hanneli will be showcasing her luxury handbag brand Okapi alongside work from designers including Frazer Parfum, Halsted, MaXhosa by Laduma, Laurence Airline, Henriette Botha and more. The pop-up installation runs until 6 October 2016.

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